2D Logo Reveal Animation.
Concept and Strategy
The overarching concept is linked to the idea of 'Growth' through clumsiness, learning from mistakes to continue to grow myself as a digital designer. This motion graphic design addresses the previously stated design challenge as it is able to depict the idea of growth through clumsiness associated with Torpe, through the initial incorrect positioning of the logo elements - but eventually come right.
I find this piece not only expresses the personality of the brand overall but it also showcases my strengths in creating fun, engaging, clean motion graphics with the use of Adobe after effects.
